Wendys India, U.S’s 2nd biggest burger chain wanted to launch their first outlet in Gurgaon and attract consumers looking for budget food options

Objective: Launch the new outlet and drive more walk-ins

Recommendation: India’s first music concert inside the metro station by giving a musical stress buster to the ones returning back from work

Result:

• Brands first week sales surpassed McDonalds and Burger King combined
• Brand awareness and conversations for the brand increased by 1600% to cross over 2000+ live engagements on launch day